Privacy Policy

Last Updated: 10/11/2025

Your privacy is important to Ardenellion. This privacy policy explains how we collect, use, and protect your personal information when you use our website and services, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

“Ardenellion“, “We“, “Us“, or “Our” refers to Ardenellion, a company registered in England and Wales with its registered office at 23 Charles St, London W1J 5DT, United Kingdom.

By using our website and services, you consent to the practices described in this policy.

1. Information We Collect

We may collect the following types of personal information:

  • Contact Information: Name, email address, phone number, and postal address.

  • Business Information: Company name, industry, and job title.

  • Project Information: Details about your software development project requirements.

  • Technical Data: IP address, browser type, operating system, referring URLs, pages visited, and dates/times of access.

  • Communications: Records of your communications with us, including emails and chat logs.

2. How We Collect Information

We collect information in the following ways:

  • Directly from You: When you fill out forms on our website (https://www.ardenellion.com), contact us via email or phone, or provide information during project discussions.

  • Automatically: Through cookies and similar technologies when you visit our website.

3. Use of Information and Legal Basis

Under the UK GDPR, we rely on the following legal bases to process your personal information:

  • Contractual Necessity: To provide the services you have requested (e.g., developing software, processing payments).

  • Legitimate Interests: To improve our website, prevent fraud, and market our services (where we have a legitimate business interest that does not override your rights).

  • Legal Obligation: To comply with applicable laws (e.g., tax and accounting requirements).

  • Consent: For specific purposes such as sending marketing emails (where you have opted in).

We use your personal information for the following specific purposes:

  • Providing Services: To develop and deliver custom software solutions tailored to your needs.

  • Communication: To respond to your inquiries, provide project updates, and send important notices.

  • Marketing: To send you promotional materials and information about our services (you can opt-out at any time).

  • Website Improvement: To analyse website usage data and improve the functionality and user experience of our website.

4. Sharing of Information

We may share your personal information with the following parties:

  • Service Providers: Third-party vendors who assist us in providing our services, such as hosting providers, payment processors (e.g., Stripe, PayPal, Banks), and marketing platforms.

  • Business Partners: Partners who collaborate with us on specific projects.

  • Legal Authorities: When required by law or legal process.

We will not sell or rent your personal information to third parties for their marketing purposes without your explicit consent.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to collect information about your browsing behaviour. Cookies are small text files that are stored on your device. We use cookies for the following purposes:

  • Essential Cookies: To enable core website functionality, such as navigation and access to secure areas.

  • Analytics Cookies: To analyse website traffic and user behaviour.

  • Marketing Cookies: To personalize your experience.

You can control cookies through your browser settings or our Cookie Consent Banner. However, disabling cookies may affect the functionality of our website.

6. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:

  • Encryption: Using SSL encryption to protect sensitive data during transmission.

  • Access Controls: Limiting access to personal information to authorized personnel only.

  • Security Audits: Conducting regular checks to identify and address vulnerabilities.

However, no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee the absolute security of your personal information.

7. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required by law (e.g., for tax or accounting purposes).

8. Your Rights

Under the UK GDPR, you have the following rights regarding your personal information:

  • Access: You have the right to request a copy of the personal information we hold about you.

  • Correction: You have the right to correct any inaccurate or incomplete personal information.

  • Deletion: You have the right to request the deletion of your personal information (“Right to be forgotten”).

  • Objection: You have the right to object to the processing of your personal information.

  • Restriction: You have the right to restrict the processing of your personal information.

  • Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format.

To exercise these rights, please contact us at [email protected].

9. Complaints (UK Information Commissioner)

If you are not satisfied with how we manage your personal data, you have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

10. Children’s Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us, and we will take steps to delete the information.

11. Changes to Privacy Policy

Ardenellion reserves the right to modify this privacy policy at any time. We will notify you of any changes by posting the new privacy policy on our website. Your continued use of the website and services after any such changes constitutes your acceptance of the new privacy policy.

12. Contact Information

If you have any questions about this privacy policy, please contact us at:

Ardenellion Registered Office: 23 Charles St, London W1J 5DT, United Kingdom Email: [email protected] Website: https://www.ardenellion.com